ZURI INITIATIVE, ECONOMIC EMPOWERMENT FOR WOMEN
Asia Initiatives has partnered with Zuri to use their well- established and tested concept of social capital credits (SoCCs). This innovative model of economic and social development tackles poverty issues while promoting sustainable development of communities. In short, women earn capital credits by doing “social good” that includes promoting positive habits that are beneficial to society at large. By undertaking a social deed, such as keeping the environment clean, sending their children to school or having them vaccinated, going for health check-ups and volunteering, women earn individual SoCCs. These credits can then be redeemed for courses that Zuri (ZIWEP) or its partners offer, for personal needs, such as for example payment of school fees, books or uniforms for children, solar lamps, water filters or training on issues that empower women. The credits from a group of women can also be combined and used to acquire something “big”, such as a sewing machines or other items which can be shared by the community or group. Or the accumulated SoCCs can be used to start a small hair-dressing salon with long-term support from Zuri.
The earning of SoCCs by women in the community empowers and enables them to make decisions that impact themselves and their family. It also helps to build their confidence and to become active and engaged members of the community.
Micro Credit and Livelihood
LOCATION: Nairobi, Kenya
PARTNERS: The Zuri Foundation
Women make natural hair products and sell them in their community
Redeem for business skills and other technical classes
This project contributes to 7 of the UN Sustainable Development Goals (SDGs)